Some Anecdotal Data on the Power of PPC on Amazon

I wish I had more concrete data to offer, as I know anecdotes aren’t nearly as compelling as aggregate numbers, but I don’t manage others’ sponsored product campaigns, so I only have my own experience to pull from. And I know that individual experiences vary too much to provide significant value, but I hope this sheds some light on the overall idea behind why it is good to run Amazon PPC.

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Is Amazon Shorting Us With Their Enhanced Brand Content?

Main Search Engine Component

Enhanced Brand Content is a topic on everyone’s minds, since Amazon has just released it to the masses. For those of you not familiar, EBC is essentially A+ Lite for third party sellers.

See, once upon a time only vendors were allowed to enhanced their listings with something called A+ content, which essentially enabled them to add full banners, high resolution images and a lot more information about their brand and products. EBC offers a slightly less robust option for brand registered third party sellers. It offers a number of different layouts, but all provide plenty of space for brand images as well as detailed copy.

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Do Inventory Levels Affect Ranking?

inventory

As we dig deeper into everything that may affect keyword ranking, be it positively or negatively, we continuously run into the question; “Do inventory levels, specifically running low on inventory, negatively impact rankings?”

This is a really hard thing to determine. Without polling people individually on their subjective experience, and having them monitor keyword ranking during low stock, it proved difficult to gather any meaningful data. So that meant digging into as many listings as possible and ferreting out the information we needed.

Nonetheless, I came up with some data that we may find useful.

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Do Reviews Affect Rankings on Amazon?

reviews

The topic of what effect, or if any at all, reviews have on ranking has been a subject of hot debate for some time. Experts with years of experience aren’t even on the same page when it comes to their speculation about review impact. The conversation has been the breeding ground for everything from the conspiratorially insane to the fear saturated, downright paranoid and all that lay in between.

And despite all the chatter, people still can’t seem to agree on a consistent answer to the burning question; do reviews affect ranking?

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F2L2 Wrap Up from Our Perspective

Reveal

We had the distinct honor of partnering with Ryan Moran’s Freedom Fastlane Live event for the second year in a row and I wanted to touch on some takeaways I personally got from the speakers as well as some big news and announcements we made.

First, the event…

I didn’t get the chance to listen to each speaker as we were doing a lot of strategizing and networking of our own. I heard from everyone I talked to that they ALL did a wonderful job, but I did want to at least share what I got out of the sessions I did have the pleasure of attending.

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Does Amazon’s Ranking Algorithm Favor Variations?

variations

This has often been a topic of contention. The reason the topic is so important to sellers is because in many cases, when faced with the option to expand our product lines, we stare deeply at a critical choice; to combine variations or list them separately.

And anecdotally ranking results vary across the board. Many say variations are crucial to the growth of your business while others claim splitting into variations caused lowered conversions and sales. Now, this really doesn’t apply to apparel items or things that have different sizes, but when it comes to colors or slight modified versions, this is a serious contemplation.

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Does Your Price Affect Ranking?

triple dollar sign - red stencil text on a paper price tag against rustic wood

What factors are considered in the Amazon search algorithm has been a discussion debate people in the private label circles have had for seeming ages. Everyone has a theory, and those theories range from conspiracy level ridiculous to well thought out and tested.

One theory that has been presented more than a few times is that price is a ranking factor. This stems from the idea that Amazon is concerned with profits and therefore would logically give rank weight to items that make them more money.

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