Many sellers on Amazon are interested in the prospect of building a lasting brand. Part of that process is engaging with customers, and what better way to do just that than by providing them with enriching video content?
In fact, it is likely Amazon brand owners would engage much more with customers if only the platform allowed it. However, as it stands, sellers are not allowed the real email addresses of their buyers, phone numbers of their buyers and cannot even include links to any website outside of Amazon in their communications (which all must take place within Amazon’s messaging system).
So, if Amazon doesn’t allow external links, how do you include video content?
The answer is simple; by keeping all links inside of Amazon.