Pricing, Seasonal Fluctuations & Understanding Market Trends

pricing-strategy

If you’ve spent any amount of time selling on Amazon you’ve probably realized by now it isn’t a cakewalk. It’s much more like a wild ride, rife with challenges that even the most experienced business people get surprised by.

One unpleasant surprise is being greeted by seasonal fluctuations and the end of your grand opening “honeymoon period.” This usually means you’ll experience an unprecedented drop in sales and rankings. A number of factors contribute to this; competition, price wars, conversion history, market trends and so much more.

But what can you do? Is there a way to stop this?

Truthfully I don’t think there is. However, you can safeguard your business by understanding a few key principles.

Continue reading “Pricing, Seasonal Fluctuations & Understanding Market Trends”

How To Optimize Your Listing for Mobile

 

Man hands touching smart phone with green tree background

As an Amazon seller, I am sure you’ve racked your brain enough on the topic of optimization. You may have even decided to outsource your optimize efforts to a competent service (like ZonOptimize). While it is of the utmost importance to have a listing that speaks to both your potential customer AND Amazon’s algorithm, and one that looks stunning on a computer screen, an often overlooked aspect of listings is how it is presented on a mobile device. Continue reading “How To Optimize Your Listing for Mobile”

How to Choose Keywords to Target for Promotions

 

keywords

One of the most common questions we get here at ZonBlast is, “how do you suggest choosing keywords to target in our promotions?”

It is a pressing question. When trying to determine what keywords to focus on for the purpose of ranking, it is a critical one too. I mean, we all want to know what keywords and phrases will lead to the most sales. That’s a natural inclination for any online seller.

The problem is, there’s no one right answer. To be honest, if I could predict with 100% accuracy what keywords would lead to how much in sales when a  listing reached page one, I’d be a multi-millionaire (and possibly not inclined to share my secrets….please forgive). Continue reading “How to Choose Keywords to Target for Promotions”

Listing Optimization…The Easy Way

 

The phrase Words Have Power  on a Blackboard

There are many, many posts, videos and training on how to “properly” optimize your listings. And while a great bit of the information is uniform, some of it is conflicting due to all of the “experts” and their differing results.

Well, I’m not here to tell you how to properly optimize your listing. There is plenty of that already and it’ll be up to you to figure out whether the advice you choose to follow is good.

I am here, instead, to help frame the way you think about your optimization. I am here to shed light on some of the most important aspects of it, and why they are so important. If you understand optimization, then any decision you make to improve it will actually work for you. Continue reading “Listing Optimization…The Easy Way”