Does Your Price Affect Ranking?

triple dollar sign - red stencil text on a paper price tag against rustic wood

What factors are considered in the Amazon search algorithm has been a discussion debate people in the private label circles have had for seeming ages. Everyone has a theory, and those theories range from conspiracy level ridiculous to well thought out and tested.

One theory that has been presented more than a few times is that price is a ranking factor. This stems from the idea that Amazon is concerned with profits and therefore would logically give rank weight to items that make them more money.

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Deep Dive Into Amazon Indexing

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I am sure most people that started selling awhile ago have already tested all the nuances of Amazon’s indexing spiders, but since things have changed recently I was prompted to run some tests again. With the ever evolving Amazon landscape it is important to revisit the basics to truly get an idea of what is different. Or at least give you some idea of aspects of the algorithm that may have changed.

With that said, I’ll run you through my tests and the results I got from it so that you can compare notes from months ago.

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