We’ve seen them repeatedly in the Amazon world. Certified organic, lifetime warranty and best new seller badges abound with the intention of grabbing the attention of browsing potential customers. While this is a violation of the exact terms, using seals and badges in main images is often looked at as a minor infraction at worst.
Another infraction is the inclusion of items NOT actually for sale in the offer. Such as the apple with an apple slicer, or the smoothie in the blender. Also, many people use models in their photographs, which is totally acceptable, but NOT in the main image. We have even seen sellers outright violate the number one main image rule; to put the image on a white background.
So the question is, do these tactics afford anything more than a stern slap on the wrist from Amazon if caught? Do they actually help get you ahead of the pack with listing interaction that will ideally lead to increased sales and ranking?