Enhanced Brand Content is a topic on everyone’s minds, since Amazon has just released it to the masses. For those of you not familiar, EBC is essentially A+ Lite for third party sellers.
See, once upon a time only vendors were allowed to enhanced their listings with something called A+ content, which essentially enabled them to add full banners, high resolution images and a lot more information about their brand and products. EBC offers a slightly less robust option for brand registered third party sellers. It offers a number of different layouts, but all provide plenty of space for brand images as well as detailed copy.