Do Description Enhancements Help Keyword Ranking?

online-shopping-blog

One of the most hotly discussed topics regarding Amazon listing optimization and ranking is the product description area. Since the beginning of selling on Amazon people have speculated on whether or not this is an important section to devote time and effort to. Some people claim it actually is crucial to conversion rates. Others say it is negligible. Some explain it holds importance in search engine indexing, both Google’s and Amazon’s.

Continue reading “Do Description Enhancements Help Keyword Ranking?”

The Essential Elements of High Ranking Titles

titles

Crafting the perfect title is by far one of the most challenging, yet important, parts of listing optimization. But, what elements are present in the perfect title? Is it keyword rich? Does it include the brand name? Does it utilize all 200 character space available?

We dove deep into the data to see what the title structure of top ranking listings looked like. After analyzing over 2,000 listings, we uncovered some interesting information.

Continue reading “The Essential Elements of High Ranking Titles”

Do Inventory Levels Affect Ranking?

inventory

As we dig deeper into everything that may affect keyword ranking, be it positively or negatively, we continuously run into the question; “Do inventory levels, specifically running low on inventory, negatively impact rankings?”

This is a really hard thing to determine. Without polling people individually on their subjective experience, and having them monitor keyword ranking during low stock, it proved difficult to gather any meaningful data. So that meant digging into as many listings as possible and ferreting out the information we needed.

Nonetheless, I came up with some data that we may find useful.

Continue reading “Do Inventory Levels Affect Ranking?”

Pricing, Seasonal Fluctuations & Understanding Market Trends

pricing-strategy

If you’ve spent any amount of time selling on Amazon you’ve probably realized by now it isn’t a cakewalk. It’s much more like a wild ride, rife with challenges that even the most experienced business people get surprised by.

One unpleasant surprise is being greeted by seasonal fluctuations and the end of your grand opening “honeymoon period.” This usually means you’ll experience an unprecedented drop in sales and rankings. A number of factors contribute to this; competition, price wars, conversion history, market trends and so much more.

But what can you do? Is there a way to stop this?

Truthfully I don’t think there is. However, you can safeguard your business by understanding a few key principles.

Continue reading “Pricing, Seasonal Fluctuations & Understanding Market Trends”

Deep Dive Into Amazon Indexing

search

I am sure most people that started selling awhile ago have already tested all the nuances of Amazon’s indexing spiders, but since things have changed recently I was prompted to run some tests again. With the ever evolving Amazon landscape it is important to revisit the basics to truly get an idea of what is different. Or at least give you some idea of aspects of the algorithm that may have changed.

With that said, I’ll run you through my tests and the results I got from it so that you can compare notes from months ago.

Continue reading “Deep Dive Into Amazon Indexing”