What Impact Does the Bullet Section REALLY Have on Keyword Ranking?


We keep diving deeper and deeper into what makes Amazon’s keyword ranking algorithm work. The only way to truly analyze it is by looking at data served up from listings that are already in top ranking spots, or those that move into those spots after promotion and optimization. The interesting thing is, as we dissect the listings, often the data comes at odds with conventional wisdom. This time is no different.

The data we dug into for this examination was specific to bullet points. We analyzed 2,500 listings; the top ten results of 250 keyword phrases. We focused on a very simple set of criteria:

  • How many full bullet points were showing.
  • How many times was the searched for keyword mentioned within the bullets.

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Do Inventory Levels Affect Ranking?


As we dig deeper into everything that may affect keyword ranking, be it positively or negatively, we continuously run into the question; “Do inventory levels, specifically running low on inventory, negatively impact rankings?”

This is a really hard thing to determine. Without polling people individually on their subjective experience, and having them monitor keyword ranking during low stock, it proved difficult to gather any meaningful data. So that meant digging into as many listings as possible and ferreting out the information we needed.

Nonetheless, I came up with some data that we may find useful.

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