We keep diving deeper and deeper into what makes Amazon’s keyword ranking algorithm work. The only way to truly analyze it is by looking at data served up from listings that are already in top ranking spots, or those that move into those spots after promotion and optimization. The interesting thing is, as we dissect the listings, often the data comes at odds with conventional wisdom. This time is no different.
The data we dug into for this examination was specific to bullet points. We analyzed 2,500 listings; the top ten results of 250 keyword phrases. We focused on a very simple set of criteria:
- How many full bullet points were showing.
- How many times was the searched for keyword mentioned within the bullets.