The Essential Elements of High Ranking Titles

titles

Crafting the perfect title is by far one of the most challenging, yet important, parts of listing optimization. But, what elements are present in the perfect title? Is it keyword rich? Does it include the brand name? Does it utilize all 200 character space available?

We dove deep into the data to see what the title structure of top ranking listings looked like. After analyzing over 2,000 listings, we uncovered some interesting information.

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Do Inventory Levels Affect Ranking?

inventory

As we dig deeper into everything that may affect keyword ranking, be it positively or negatively, we continuously run into the question; “Do inventory levels, specifically running low on inventory, negatively impact rankings?”

This is a really hard thing to determine. Without polling people individually on their subjective experience, and having them monitor keyword ranking during low stock, it proved difficult to gather any meaningful data. So that meant digging into as many listings as possible and ferreting out the information we needed.

Nonetheless, I came up with some data that we may find useful.

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Does Amazon’s Ranking Algorithm Favor Variations?

variations

This has often been a topic of contention. The reason the topic is so important to sellers is because in many cases, when faced with the option to expand our product lines, we stare deeply at a critical choice; to combine variations or list them separately.

And anecdotally ranking results vary across the board. Many say variations are crucial to the growth of your business while others claim splitting into variations caused lowered conversions and sales. Now, this really doesn’t apply to apparel items or things that have different sizes, but when it comes to colors or slight modified versions, this is a serious contemplation.

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Does Your Price Affect Ranking?

triple dollar sign - red stencil text on a paper price tag against rustic wood

What factors are considered in the Amazon search algorithm has been a discussion debate people in the private label circles have had for seeming ages. Everyone has a theory, and those theories range from conspiracy level ridiculous to well thought out and tested.

One theory that has been presented more than a few times is that price is a ranking factor. This stems from the idea that Amazon is concerned with profits and therefore would logically give rank weight to items that make them more money.

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Traditional Methodology Meets Modern Distribution

bizbuild

Our next client case study, Mike R., veered course dramatically, with the initial intent of being a physician. While in school he decided to finish his degree in finance instead and worked as an analyst out of college for a large firm. From the sea of cubicles, Mike realized he would not attain fulfillment having to work for someone else. He had to forge his own path.

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Pricing, Seasonal Fluctuations & Understanding Market Trends

pricing-strategy

If you’ve spent any amount of time selling on Amazon you’ve probably realized by now it isn’t a cakewalk. It’s much more like a wild ride, rife with challenges that even the most experienced business people get surprised by.

One unpleasant surprise is being greeted by seasonal fluctuations and the end of your grand opening “honeymoon period.” This usually means you’ll experience an unprecedented drop in sales and rankings. A number of factors contribute to this; competition, price wars, conversion history, market trends and so much more.

But what can you do? Is there a way to stop this?

Truthfully I don’t think there is. However, you can safeguard your business by understanding a few key principles.

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Deep Dive Into Amazon Indexing

search

I am sure most people that started selling awhile ago have already tested all the nuances of Amazon’s indexing spiders, but since things have changed recently I was prompted to run some tests again. With the ever evolving Amazon landscape it is important to revisit the basics to truly get an idea of what is different. Or at least give you some idea of aspects of the algorithm that may have changed.

With that said, I’ll run you through my tests and the results I got from it so that you can compare notes from months ago.

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How To Optimize Your Listing for Mobile

 

Man hands touching smart phone with green tree background

As an Amazon seller, I am sure you’ve racked your brain enough on the topic of optimization. You may have even decided to outsource your optimize efforts to a competent service (like ZonOptimize). While it is of the utmost importance to have a listing that speaks to both your potential customer AND Amazon’s algorithm, and one that looks stunning on a computer screen, an often overlooked aspect of listings is how it is presented on a mobile device. Continue reading “How To Optimize Your Listing for Mobile”

How to Choose Keywords to Target for Promotions

 

keywords

One of the most common questions we get here at ZonBlast is, “how do you suggest choosing keywords to target in our promotions?”

It is a pressing question. When trying to determine what keywords to focus on for the purpose of ranking, it is a critical one too. I mean, we all want to know what keywords and phrases will lead to the most sales. That’s a natural inclination for any online seller.

The problem is, there’s no one right answer. To be honest, if I could predict with 100% accuracy what keywords would lead to how much in sales when a  listing reached page one, I’d be a multi-millionaire (and possibly not inclined to share my secrets….please forgive). Continue reading “How to Choose Keywords to Target for Promotions”

16 Reasons Why Heatseeker Is Right For Your Brand

Vintage Missle Rocket ready for your message

If you sell your own brand of products on Amazon, then you’ve undoubtedly heard about ZonBlast, and if you’ve heard about ZonBlast, you have also probably heard the buzz about our newest URL option: Heatseeker.

This buzz has created a conversation that, unless you are one of the lucky people who have benefited from it, sounds almost unbelievable to most people. And, given the amount of hype-speak out there in this industry, why wouldn’t it?

Just about every service out there promises the moon when it comes to what they can do for your Amazon business. So we’re not going to do that here. We’re not going to talk about Heatseeker at all. Rather, we’re going to show you a small sampling of recent results our clients have experienced lately… Continue reading “16 Reasons Why Heatseeker Is Right For Your Brand”