Do Description Enhancements Help Keyword Ranking?


One of the most hotly discussed topics regarding Amazon listing optimization and ranking is the product description area. Since the beginning of selling on Amazon people have speculated on whether or not this is an important section to devote time and effort to. Some people claim it actually is crucial to conversion rates. Others say it is negligible. Some explain it holds importance in search engine indexing, both Google’s and Amazon’s.

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The Essential Elements of High Ranking Titles


Crafting the perfect title is by far one of the most challenging, yet important, parts of listing optimization. But, what elements are present in the perfect title? Is it keyword rich? Does it include the brand name? Does it utilize all 200 character space available?

We dove deep into the data to see what the title structure of top ranking listings looked like. After analyzing over 2,000 listings, we uncovered some interesting information.

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Do Tricks Aimed at Catching the Eye in Main Images Work?

Product Images Brand Branding Value Label Concept

We’ve seen them repeatedly in the Amazon world. Certified organic, lifetime warranty and best new seller badges abound with the intention of grabbing the attention of browsing potential customers. While this is a violation of the exact terms, using seals and badges in main images is often looked at as a minor infraction at worst.

Another infraction is the inclusion of items NOT actually for sale in the offer. Such as the apple with an apple slicer, or the smoothie in the blender. Also, many people use models in their photographs, which is totally acceptable, but NOT in the main image. We have even seen sellers outright violate the number one main image rule; to put the image on a white background.

So the question is, do these tactics afford anything more than a stern slap on the wrist from Amazon if caught? Do they actually help get you ahead of the pack with listing interaction that will ideally lead to increased sales and ranking?

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How To Include Video Content In Your Followup Sequence


Many sellers on Amazon are interested in the prospect of building a lasting brand. Part of that process is engaging with customers, and what better way to do just that than by providing them with enriching video content?

In fact, it is likely Amazon brand owners would engage much more with customers if only the platform allowed it. However, as it stands, sellers are not allowed the real email addresses of their buyers, phone numbers of their buyers and cannot even include links to any website outside of Amazon in their communications (which all must take place within Amazon’s messaging system).

So, if Amazon doesn’t allow external links, how do you include video content?

The answer is simple; by keeping all links inside of Amazon.

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Does the Age of a Listing Affect Ranking on Amazon?


We sure love rabbit holes here and that is why we are continuing down the wonderland of keyword ranking. In this episode of ranking factors we explore whether there appears to be a strong correlation between listing age and rank. Now, determining listing age is difficult, as the exact date a product became available on Amazon isn’t shown to the public. So we had to get creative and we judged our listings’ begin date based on the date of their very first review.

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Does Seller Feedback Have An Effect on Keyword Ranking?

Best vendor five golden stars on Chalkboard

This is an old issue, and most sellers have moved past it. We concluded long ago that there was no reason to believe seller feedback had any significant effect on keyword ranking. Even though the popular consensus landed on this, I felt it would still be worthwhile to look at the data.

So my team and I analyzed 113 popular keywords and key phrases. We looked at the top ten listings on page one for each keyword and drilled down into their seller accounts. We collected the data based on 1130 seller accounts, recording their lifetime seller feedback.

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Does Amazon Store Size Affect Ranking?

interior of warehouse. Rows of shelves with boxes

One of the many long contended ideas about Amazon’s elusive ranking algorithm is that the size of your store may have an impact on ranking. On the face of it, we can come up with just as many logical reasons why that is ridiculous as we can why it makes sense. The only real way of drawing meaningful correlations is to look at ranking listings and their owners’ store sizes.

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Does Voting Reviews “Helpful” Affect Ranking?


In our constant obsession with what exactly makes Amazon’s ranking algorithm tick, we decided to turn our attention to certain nuances that have long been under speculation. One is listing “activity” or otherwise helpful and unhelpful review votes.

Some have wondered whether tampering with reviews in any way would affect, positively or negatively, keyword ranking. While this is one of those small factors that it would be impossible to determine fully, we still thought it would be worthwhile to look for any obvious correlations. So we narrowed our focus to helpful reviews, and set out to see if those helpful votes appeared to be connected at all with the ranking of the product.

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Do Wishlisted Items Rank Better on Amazon?


There’s been a lot of speculation about whether or not adding products to wishlists helps keyword ranking on Amazon. It almost seems too easy; almost an affront to all of the hard effort we put into ranking our products. If all someone has to do is have their listing added to a whole bunch of wishlists, maybe we’ve been going about this the wrong way.

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Some Anecdotal Data on the Power of PPC on Amazon

I wish I had more concrete data to offer, as I know anecdotes aren’t nearly as compelling as aggregate numbers, but I don’t manage others’ sponsored product campaigns, so I only have my own experience to pull from. And I know that individual experiences vary too much to provide significant value, but I hope this sheds some light on the overall idea behind why it is good to run Amazon PPC.

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